Pingup Awarded New Patent for Messaging a Business

Boston, MA – March 3, 2015 – Pingup, the provider of the industry’s first mobile API that enables directories and software providers to easily add booking capabilities to business listings, today announced it has been awarded a new, key patent for its method for...

Tech Leaders Adding Tools for the SMB Community

With SMBs poised to increase spending on local media to over $139 billion in 2015, a 1.5% increase from 2014, its no secret that there is a huge opportunity to be had in selling services to this segment. Although there are an endless number of companies rushing to...
The Evolution of Search

The Evolution of Search

  Search engines have changed a lot since the earliest iterations surfaced close to 20 years ago. As the technology has improved, we’ve witnessed a progression from manual site submissions and an inability to use natural language queries, to complex algorithms...

What’s In Store for Local in 2015

Pingup CEO Mark Slater is on Wired Innovation Insights sharing some predictions on where the local industry is heading in the New Year. “In 2014, we have witnessed the emergence of many new players and technologies in the local and SMB markets. As we edge closer...
The Pay Per Booking Ad Model

The Pay Per Booking Ad Model

  The pay per click model (PPC) of advertising has been around since the 90s , and the concept is a fairly simple one: affiliate sites display ads containing links to merchant sites, and the merchants then compensate the affiliate sites based on how many people...